Brand identity for UK based The IMC Group, the leading manufacturers of wireless environmental monitoring solutions in the world. 

The group wanted to re-focus their identity across all touch points, distilling multiple product lines, businesses and branding into one recognisable name and identity.

From customer research and surveys, we found that within The IMC Group’s portfolio of brands, Hanwell, was by far the most recognised name and product line. The original Hanwell company was not only the longest running of the group, but also enjoyed the highest recognition amongst survey respondents. The solution was to consolidate the multiple brands into the one “Hanwell” identity, repositioning previously isolated brand names as Hanwell branded product lines.

— Brand Identity, Design System, Digital Design / UI & UX, Motion Graphics, Print Design, Packaging, Apparel, Promotional Merchandise